My blog has hit the big time. I have an advertising deal. A tiny advertising deal, but a deal nonetheless. I think this is how CNN got started. I'm going to receive a product from CSN Stores and then review it. CSN Stores is a Boston-based company comprised of more than 200 websites, including everything from luggage stores to furniture and bookshelves.
In professional media, advertisers pay for everything. Writers entice readers (or viewers, in TV) to look at the content. The more looking, the more seeing the ads, the more money. It's all about the eyeballs.
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